WHAT IS CRUX

CRUX is a data-driven measurement system that enables Riot Riot to create digital marketing and social media strategies.

By mapping a business’s digital marketing mix or social media mix against each phase of the customer lifecycle, it is possible to pinpoint shortcomings and develop evidence-based strategies for business growth.
This process is refined and repeated at regular intervals throughout a business’s digital marketing maturation to ensure continued growth.

HOW DOES CRUX WORK

Crux used a business-orientated process to understand either the client’s digital marketing mix, social media mix or both.

Under each phase of the customer lifecycle are a series of strategically defined markers, in which a business can be scored and measured in relation to business objectives industry bench markets and best practice.

UNDERSTANDING
THE CUSTOMER LIFECYCLE

Discover, Explore, Buy & Engage.

These four areas, describe a customer’s typical progression as they move through the process of considering, purchasing, using, and maintaining loyalty to a brand.

A customer may engage with a brand in different ways at any time, and each interaction can affect which stage they go to next.

LET’S SEE WHAT CRUX SCORES YOUR BUSINESS