Bark in the Park


THE CHALLENGE

Beneful New Zealand had recently re-branded, and in addition to being tasked with coordinating their Bark in the Park event, we had to ensure that their new brand positioning was communicated effectively.
Their shift in focus from ‘play’ to ‘good for you ingredients’ meant we needed to communicate favourably with previous attendees who valued this theme, while attracting new attendees and informing them of this revised positioning.
For this, we turned to social, finding effective ways to drive attendance to the events making 2016 the biggest year for Bark in the Park yet.

Strategy  /  Design & UX   /  Technology   /  Creative   /  Media & Marketing   /  Data & Analytics