Darrell Lea Aussie Lolly Competition


THE CHALLENGE

Darrell Lea is a beloved Australian brand, with strong recall and favourabilty among baby boomers who have a nostalgic connection to their confectionery.
The only problem? Nostalgia doesn’t work if you haven’t tried the product.
With Gen Y’s and Millennials favouring alternatives, we were tasked with engaging a whole new generation of Darrell Lea fans and reminding Australians everywhere why Darrell Lea is Australia’s favourite confectionery.

Strategy  /  Design & UX    /  Creative  

 

DARRELL LEA