Mercedes-Benz 48/48 Sale


THE CHALLENGE

The 48/48 sale is Mercedes-Benz Gold Coast’s largest annual sales event, with the goal of clearing out 48 cars in 48 hours.
With the previous record sitting at 10, the number 48 to Mercedes-Benz seemed little more than a catchy title.
In 2016, they asked us to help them bring this goal to life.

 Strategy  /  Creative   /  Media & Marketing  /  Brand & Communications /  Data & Analytics

 

MERCEDES-BENZ

ADDITIONAL WORK